Align Consulting Group (ACG) is a boutique research firm focused on providing quality consulting services to clients in British Columbia and Alberta. ACG offers strategy, research and evaluation services that allow clients to make confident strategic and daily business, program or policy decisions.
ACG works in a variety of industries and is highly recognized for our work in the tourism industry where our partners bring nearly 50 years of combined experience.
Align Consulting is built on a passion for tourism and a solid foundation of experience in the tourism industry in British Columbia. It was founded by Krista Morten in 2013 while Liddie Sorensen-Lawrence, Managing Partner, joined in 2018 expanding on the tourism experience while adding expertise in local government and employee engagement.
Our partners are supported by analysts and project managers as needed. In addition, we utilize partnership and sub-contracting relationships to ensure that our clients receive a full range of research services while maintaining our ability to be very price competitive by keeping our overhead costs to a minimum. The small structure of Align Consulting inspires the highest quality, flexible and specialized research, strategy and policy related work for both government and non-government organizations.
We offer a range of services including strategic planning and full research services. We specialize in visitor studies, user satisfaction studies, employee engagement studies, 360° reviews, and citizen satisfaction studies.
ACG is built on our passion and solid foundation of decades of experience in the tourism industry in British Columbia. In fact, our partners bring nearly 50 years of tourism and tourism research experience to your projects. ACG’s diverse range clients within the BC tourism industry have included provincial government organizations, local government, regional districts and tourism associations. Our industry expertise can add value to your next project.
Our projects have spanned all levels of goverment including municipal, regional, provincial, indigenous and federal. We understand the operating environment as well as the information needs of our government clients. We have extensive experience in conducting Citizen Satisfaction studies for local governments.
ACG has a long relationship with a variety of sectors and associations including the BC Camping and RVing Coalition, BC Fishing Tourism, Canada West Ski Areas Association, and BC Lodging and Campgrounds Association. In addiiton, we have recently completed a project on economic impact of Mountain Biking in Golden.
ACG offers planning services (research, strategic and evaluation) project management, study design, questionnaire development, sample design and management, data collection services, data cleaning, open-end coding, analysis including advanced analytics techniques and weighting schemes, reporting, and presentations. In addition, we provide technical writing including situation analysis and infographic development. We are confident and familiar with primary and secondary research techniques, quantitative and qualitative data collection and analysis methodologies.
The research topics listed below are a selection of some of our most common project topics.
Visitor Studies
Economic Impact
Stakeholder Studies
Segmentation
Employee Engagement
360 Degree Reviews
Citizen Satisfaction Studies
Customer Satisfaction Studies
Secondary Research
Market Research
BC Adventure Tourism Coalition/Larose Research and Strategy
BC Ministry of Forests, Lands and Natural Resource Operations and Rural Development
BC Ministry International Trade
BC Ministry of Tourism, Culture, Arts and Sports
BC Oil and Gas Commission
Camping and RV BC Coalition
Canada West Ski Areas Association
Destination British Columbia
Destination Greater Victoria
Fraser Valley Regional District/Larose Research and Strategy
Fishing BC
Go Haida Gwaii
Golden Snowmobile Club/Sled Golden
Indigenous Tourism Association of Canada/O'Neil Marketing & Consulting
Indigenous Tourism BC
Recreational Vehicle Dealers Association of Canada
Regional District of Kitimat Stikine/Big River Analytics
Tourism Abbotsford
Tourism Cranbrook
Tourism Golden
Tourism Prince George
Town of Strathmore
Tourism Richmond
Tourism Vernon
Vardo Creative
Lillian Hallin
Consulting